AMT Warranty
Corp's extended-warranty providers are rolling out a host of new services and
programs for clients and end users to help lower costs and raise attachment
rates during the slow economic recovery.
AMT warranty service is placing
greater emphasis on extended-service plan (ESP) bundles that provide a
value-add for consumers. “You can boost sales by providing extended warranties
with a different twist,” said President of the company, such as an
identity-theft protection offer included free with the purchase of a plan, or
15 months of coverage for the price of 12. “We are giving the consumer a more
robust offering so they feel they are getting more for their money,” he
explained.
AMT Service Corp is also
maintaining “an intense focus” on account management through enhanced training,
point-of-sale material and sales techniques. “Sales people need a different dialogue
today,” said, one of the company officials, as hard-pressed consumers question
an extra ESP outlay in a tough economy. “Clients welcome a different message
for different times.”
For Service
Net Warranty, growth has come from multiple channels, including OEM aftermarket
programs; subscription-based coverage for notebooks and wireless devices that
can be extended from month to month; and an early entry into the burgeoning
e-book reader business, which has given it a dominant position in that category.
For
manufacturers, Service Net is providing a stepped-up marketing program that
reaches out to consumers both during and at the conclusion of their
extended-service contracts through email, direct calls, social networking and
direct mail pieces. The company is also now offering factory service programs
on Amazon.com for a wider array of clients including Panasonic, Sharp and the
recently signed LG Electronics.
The company
recently began providing factory and aftermarket warranty programs for two of
the industry's leading flat-panel TV vendors, and continues to expand its
extended-warranty offering with current manufacturer clients.
AMT
Warranty Corp has also enjoyed a significant expansion in the fitness
category as that business extends into the CE space, and has upped its profile
with furniture dealers, where CE is also playing an increasingly significant
role.
For NEW
Customer Service Companies, the answer is a new suite of interactive
plug-and-play Web tools that can help optimize sales of extended-service plans
and other premium services for retailers by providing an appealing and
convenient online interface for consumers.
“As online
retailing has grown, and as services are continually being added to support
product offerings such as extended-service plans, NEW identified a need for
tools to manage that system and provide a more engaging experience for
customers,” said the CEO of the company.
About AMT
Warranty Corp
AmTrust
Financial Services, Inc. was founded in 1998 to provide workers' compensation
insurance to small businesses across the United States. AMT Warranty develops
specialized programs to meet your individual business needs. We look forward to
the opportunity to demonstrate how extended service plans bring value to you
and your customers. Extended Service Plan agreements offer customers the
highest level of product protection against potential failures of their new
purchase - beyond the product's original OEM warranty.
For more consumer tips and information regarding
extended warranties and vehicle service contracts, be sure to visit: https://about.me/amtservicecorp
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